SEO. It’s a term shrouded in misunderstanding. SEO offers a wealth of substantial advantages to any market strategy. Sadly, there is so much confusion and false information swinging back and forth that it has driven many to shun SEO altogether.
It’s a sad state of affairs. SEO had an unfair reputation as a fraudulent, unethical, intrusive tool utilized by money-grabbers to swipe our personal information and use it for sinister means. The truth is that criminals will misuse any tools to commit their crimes, but it is a complete myth to say that SEO drives crime any more than a traditional telephone or a pen and a piece of paper does. Unfortunately, the Internet is rife with gossip and fearmongering, and so the myth persists.
The advantages SEO offers can bring phenomenal rewards to any business manager or marketer. SEO can make the unremarked noticed, bring visibility to the formerly invisible, and pull in traffic to the otherwise ignored. SEO tempts customers to engage where previously they would have been content to drift on by without a glance. It offers insights into customer behavior, provides the tools with which to plan lucrative business strategies, helps you to achieve clear goals and gives your website and the business it represents unrivaled credibility.
Why do we need Toronto SEO for business and branding?
You want customers to find your website. What is the good in running one otherwise? This should go without mentioning, but it bears reiterating because so many business managers neglect to consider the nuts and bolts of the matter: how do you expect customers to flock to your website unless a search engine brings them there?
Customers are varied
Each person is different and has different habits. Some will click on the first promising website they see, but many others will spend time combing through their search results and will repeat their search, again and again, refining their keywords and criteria to hone in on that one website that gives them exactly what they want. Different customers will use different keywords to search for the same thing: “vegan food” vs. “meat alternatives,” “car maintenance” vs. “automobile repairs,” “holiday decorations” vs. “fairy lights,” and so on. The differences in search terms cannot be dismissed; the exact words used will impact upon the results that the search returns.
“Your business will enjoy greater success if it shows up in as many of the results as possible.” Shawn Champion, a Toronto SEO expert at Coronation Internet Marketing says. “Not only will this increase your site’s chances of gaining a visit, but it will lend it credibility, too. When customers see your website repeatedly they will think to themselves it must be worthwhile. Otherwise, it wouldn’t be there, and will consequently be that much more tempted to have a look.”
How do you achieve this? SEO provides the answer.
Google ranks websites. Internet users, whether they realize it consciously or not, mentally note these rankings. Much like a front page on a traditional telephone directory or a high spot on an advertisement board, a high ranking gives your website a significant confidence boost. It tells visitors: “Google says that we are what you’re looking for, that we are trustworthy, and that we provide satisfaction.”
The more traffic that flocks through to your website, the higher the return. Think of it as a market stall. You wouldn’t put your storefront in a shadowy corner where no one can see it; the prime place sits in the nucleus; the busy, bustling center of activity.
ROI (Return on Investment)
SEO brings back a superior ROI. When compared with the ROI produced by print and television, the difference is sharp and significant. Multiple studies support this.
How does it work? SEO helps you to target customers. It is not like a paper leaflet campaign, where you would spend time and money producing printed advertisements only for most of them to end up in the recycle bin – not because your product isn’t worthwhile but because the leaflet recipients don’t need it. It doesn’t matter what you sell – there will always be those who just aren’t interested. People who don’t drive don’t need a mechanic, people without pets don’t need pet supplies, people without children don’t need childcare, and so on.
SEO does away with both printing and distribution expenses, labor, and crucially, it targets your advertising to those customers who do need it and do want it.
And as for television advertising, we need only think about the way we absorb this ourselves to get an idea of how useful it is. Do you ever mute the sound when the advertisement break interrupts your favorite TV show? Do you choose that moment to go out of the room and make yourself a hot drink? Have you ever sat in front of the TV impatiently waiting for the annoying adverts to end? Well, so do your customers. A television advert might bring in a trickle of buyers, but they’re most effective for huge companies that already have a steady stream of customers anyway. The overwhelming majority of viewers loathe and detest television advertisements.
SEO marketing doesn’t interrupt anybody’s leisure time. It is affordable, and it will bring in exactly the type of customers most likely to have an interest in your products. They were searching for it anyway when they found your site, so of course, they’re more likely to do business with you than the average idler who might pass a physical storefront by without a glance. SEO is unobtrusive, and by targeting those individuals who were already seeking what you can provide, it makes itself a phenomenon to be appreciated rather than an annoyance to resent.
Analyzing Customer Behavior
With Google Analytics, you can track the traffic that SEO generates for you, and you can observe your customers’ behavior. Google Analytics offers phenomenal benefits to your business. With it, you can learn how users search and how they find you. You can learn where in the world your biggest pools of visitors come from and on what months, weeks, days and even hours they’re most likely to visit you, and at which times they are most likely to browse or to buy. You can observe which of your pages see the biggest stream of visitors and which you can delete as useless or unhelpful. And you can use this information to tailor your website. Planning to have a big sale? Google Analytics will tell you which day of the week it will draw in the biggest profits. Need to shut down your site for temporary maintenance? Google Analytics will let you the exact day and hour that you’re likely to get the smallest level of traffic, and therefore you can schedule your maintenance when it will cause the lowest possible level of disruption.
Do not dismiss SEO and don’t listen to misinformation or gossip: it will allow you to reach outstanding levels of quality, draw in fantastic profits, and to cater your website so that you will enjoy booming growth and lucrative rewards.