Regardless of your business model, chances are you could be more profitable if you had more traffic coming to your site. In most cases, increasing the number of visitors to your site will automatically increase the amount of money that you stand to make. Whether you sell products or services or only earn money by selling advertising space, there is usually a direct relationship between the number of people visiting your site and your overall profits.
Although there are some ways to increase traffic to your site, one of the most affordable and efficient is search engine optimization (SEO). The primary concept behind this strategy is that you optimize your site so that the search engines view it more favorably. As a result, they will list it higher in the quest results anytime someone types in a search that is related to the products or information that you have to offer. The closer to the top of the search results your site appears, the more likely people are to click on it.
“The best part about this traffic is that it is nearly free.” says Phoenix SEO expert Bob Stevens. “After the initial investment you make in optimizing your site, the cost of maintaining a high position in the search engines is relatively affordable compared to other advertising methods. Additionally, organic traffic tends to be easier to convert than traffic that comes to your site through traditional advertising. People tend to trust sites more if they find them on their own through the search results rather than clicking on an ad.”
The only downside to SEO is that it can be a little bit tricky to master. Although the process of optimizing your site is not difficult, the hard part is knowing which techniques to use to get the best results. The difficulty is mainly due to the fact that the search engines are continually changing their algorithms. That means that optimization methods that were extremely useful in the past may suddenly become outdated. Additionally, there is some risk of getting your site penalized if you don’t know what you are doing. If you use an old-fashioned technique that the search engines frown upon, they may wind up moving your site lower in the search results. In extreme cases, they may even remove your site from the search listings altogether.
It is important to research optimization strategies carefully before you begin working on your site to avoid any of these problems. The more knowledgeable you are about search engine optimization, the more likely you are to succeed. More importantly, the less likely you are to do irreparable damage to your site’s standings in the search results.
Bill Tamez from The Las Vegas SEO Agency says “One optimization technique that will never go out of style is providing high-quality content on your website. Don’t make the mistake of posting articles or information just for the sake of having something on your site. Instead, make sure every piece of information that you publish is designed to provide value to your visitors which will make other high-quality sites in your industry more likely to link to your site. When the search engines see this type of response, they assume that your website is an industry leader and list it higher in the search results.”
Developing a strong social media presence can also help your site perform better in the search results. In the eyes of the search engines, if you have a large following on the major social networking sites, there is a high likelihood that the products, services, or information that your site offers are valuable. As a result, they are more likely to list it well when people conduct searches that relate to your business.
“You should also focus on using keyword-rich titles for your articles or product pages to help the search engines understand what the page is about, making them more likely to return that particular page for related searches.” stresses Steven Brown from Coronation Internet Marketing in Albuquerque.
If you have any doubts about your ability to optimize your website on your own, it is worth reaching out to a qualified search engine optimization company for help. Just be sure to research the company thoroughly before working with them to verify that they know what they are doing. Always ask for case studies or other proof that demonstrates that they can get results. The use of SEO to get more website traffic may not be rocket science. However, it does require specialized knowledge that can be time-consuming to learn. When you work with an SEO company instead of doing it yourself, you can free up your time to focus on running your business instead.