What is SEO and what can it accomplish?

In a nutshell, search engine optimization or SEO is an online marketing technique that’s designed to boost both the quality and the quantity of your website traffic.

SEO is comprised of multiple steps for ranking higher on Google and getting organic site traffic from a variety of search engine queries. You should note that I said multiple steps and this means that you have to take all of them, and be patient if you want to get impressive returns.

Breaking down the meaning of SEO is the best way to understand it. As such, SEO is:

  • An online marketing discipline – Learning more about SEO will drive all of your other marketing efforts given that SEO can create more site traffic and help you produce more conversions and leads. You have to have content that is appealing to both Google and your human audience.
  • A technical effort – You have to use best practices for optimizing your website. People who understand the basics of SEO are in high-demand, given that they’re capable of generating high ROIs.
  • An incredibly exciting industry – Creating amazing content and generating more free leads is incredible. I love how SEO is constantly evolving and how it requires marketers like myself to stay abreast of algorithm changes and other developments.

How does search engine optimization actually work?

When people use Google to search for a term, the resulting list of websites are relevant to this term and have a solid domain authority as well as meeting the numerous factors that are detailed below.

For instance, if you search for “chocolate cake recipes,” the results at the top will have all used SEO best practices.

This is because search engines use advanced web crawlers that collect information on all websites to gather all of the content on the web. This then produces an index of websites that can then be compared to the Google algorithm about best practices.

 

What factors have an impact on SEO?

Whether you just need basic info about SEO or are looking for effective ranking techniques for your own website, there are various factors that search engines like Google tend to favor when ranking sites. Although there are over 200 factors affecting website rank, anyone can improve their sites by focusing on just a few.

The Following are the top factors affecting the SEO of websites:

DA or Domain Authority

Domain Authority or DA is a metric that reveals the amount of trust your domain has established via both age and backlinks. The more reputable websites that are talking about yours, the higher your DA will invariably be. Older domains have lots of authority as well. An additional factor that I’ve found to be important is the relevancy of the domain name regarding the targeted keywords.

Keywords

SEO starts with choosing the best keywords to target (something you can do with Ahrefs and Keyword Planner by Google). I recommend starting with keywords that have medium to low levels of competition and then gradually building to towards more competitive options. LSI keywords are important to include as well, which are synonyms for your chosen keywords. Be sure to include your chosen keywords for ranking in your sub-headings and titles.

Relevancy

Search engines are becoming increasingly smarter. They recognize the difference between copied pages and pages that are relevant. They are also capable of distinguishing between sites that are for protein bars and those that are for oranges. It’s a good idea to stick to a single niche when creating your site and to craft then content that suits this niche. My niche happens to be SEO and online marketing.

One of the best ways to make your page relevant for specific keywords is by adding them to your Meta title. This is one of the most important places to include your keywords on your website. For example, if your website was marketing SEO in Vancouver, BC. You should have a title similar to this:

SEO Vancouver BC – Expert Search Engine Optimization Consultants

Outbound Linking

If your website is pointing to many relevant links, it’s going to have a fairly high SEO score. This is also true of inbound links which are significantly more favorable, particularly if they happen to be coming from sources that are popular, relevant and prestigious. You can build quality backlinks by being featured on a major news site.

Website Speeds

Google cares about page loading speeds. W3 Cache is a caching plugin that you can use to boost your page load, or you can alternatively use a CDN for more rapid content delivery.

Responsive Web Design

Currently, optimized sites are responsive, functional and clean. Google additionally favors mobile-friendly websites. Install the AMP plugin if you’re using WordPress as this will make your pages load quickly. If you aren’t, take advantage of the project for accelerated mobile pages that Google provides.

Conclusion

The easiest way to start learning more about SEO is simply by doing it. The more unique, natural and organic content that you craft and post on your responsive web pages, the better your results will invariably be. Much like all other practices, SEO takes time – at least several months to start, so try to be patient and don’t be discouraged. I didn’t start seeing consistent site traffic for about a year.

Search engine optimization is not a one-time thing. This is an ongoing effort that all websites should try to focus on. It takes time, but if you’re willing and eager to learn, you’ll see a long-term payoff. Getting more organic traffic is the very first step in building a company that’s both lucrative and successful –  and it can be accomplished by looking at this quality search engine optimization information. Remember that you’re also able to boost traffic by being featured on reputable websites, using social media to drive traffic, and building a base of loyal fans who are willing to refer their friends and buy from your regularly.

Internet Marketing Strategies For Carpet Cleaning Companies: What Works

If you own a carpet cleaning business, you need to include a digital marketing strategy to increase the number of customers you’ve been getting and to maintain the ones you’ve got. However, with digital marketing, your foundational choices will be determined by your ideal target prospect and when you want to attain them. Above all, you need to make up your mind on how to implement and measure your marketing so that you can know what is paying off to minimise your marketing spending and scale your successes. Here are three marketing strategies you should implement for your carpet cleaning business:

Find your local niche

Your carpet cleaning business should target a certain niche in your locality. As a prudent business owner, you understand your locality, and you know what they are lacking, and if you can fill the void and offer it to them, you stand a chance of starting a repeat business. Most business owners who start a repeat business find specific customers whom they can take care of better than anyone else. You just need to find a niche in your locality where you can capitalize on, have your own customers and to get much more by the quality of services you are offering.

Commercial property managers

Commercial property managers require carpet cleaning regularly, and since they need good services, they tend to look for carpet cleaner who are reputable, are well equipped to handle the carpets they’ve installed and also a carpet cleaner who can be able to service their particular needs. If you can be able to have a cleaning company which meets all these needs, numerous commercial property managers are looking for reliable carpet cleaners to hire. In fact, you may end up getting networked to other managers who are looking for similar services. However, you need to understand those experienced and skilled cleaners are well equipped to clean a multi-unit commercial property.

Flooring manufacturers

Many companies that have done carpet cleaning have successfully marketed their business to flooring manufacturers. We reached out to them to ask them how they did this. They gave us the following statement: “since flooring manufacturers tend to work with carpet cleaners under warranty, you can work with one. Track down local flooring manufacturers and propose a business deal where you will clean or repair the carpet instead of it being replaced. It is not only cheaper but also affordable to most homeowners. You just need to have good public relation skills to explain yourself to local representatives and get a business deal.”

In this era, the internet has taken over, and most businesses are not left behind because they want to market their services or products online. You can create a website, Facebook page or account, Google listing, Instagram account, Twitter, YouTube channel, etc. You need to be creative and very considerate to know where your target consumers are. You may have your potential customers on social media accounts while you are creating a website! You should know where you will get most customers to invest in. However, you are advised to be in as most online marketing strategies as possible because different consumers have different preferences and the more you are on these platforms, the higher are your chances of getting potential customers.

Several marketing technology tools can help you achieve your marketing targets. Some of these digital marketing technologies include:

Bitly Bitly mainly shortens a long URL to avoid taking up much space online. For instance, Twitter has limited characters and shortening the URL is an effective strategy to accommodate the whole URL. In addition to shortening URL, Bitly tracks your analytics to show you how many people have clicked on your link, from which social media, etc. This information helps you to understand which social media helps you market more and help you assess your marketing progress.

Viraltag Viraltag helps you use pictures and videos in your social media when marketing. In fact, you can use Viraltag to build ‘before and after’ visual campaign of your advertisement work. Also, you can use a dashboard experiment to show how visuals are delivered and the way these visuals affect your engagements of Facebook, Twitter, and Instagram, etc.

Jobber work requests if you use Jobber, a client can be able to find a work request form on your client’s hub either on your website or any social media channel. They can then type their request and submit them for you to review them and convert these requests to quotes or jobs.

You can use any of these marketing strategies but before you decide on which strategy to use, ensure you use a measurable factor to evaluate whether the strategy works or not. You can track your clicks on social media, ask your clients how they heard or learned about you or even conduct a survey to know the most reliable marketing strategy for your carpet cleaning business. The strategy you will use will be determined by many factors among them your target customers, type of business, locality and services offered among others.

Tips For Using SEO To Get More Website Traffic

get more traffic from seo

Regardless of your business model, chances are you could be more profitable if you had more traffic coming to your site. In most cases, increasing the number of visitors to your site will automatically increase the amount of money that you stand to make. Whether you sell products or services or only earn money by selling advertising space, there is usually a direct relationship between the number of people visiting your site and your overall profits.

Although there are some ways to increase traffic to your site, one of the most affordable and efficient is search engine optimization (SEO). The primary concept behind this strategy is that you optimize your site so that the search engines view it more favorably. As a result, they will list it higher in the quest results anytime someone types in a search that is related to the products or information that you have to offer. The closer to the top of the search results your site appears, the more likely people are to click on it.

“The best part about this traffic is that it is nearly free.” says Phoenix SEO expert Bob Stevens (see www.phoenixseoconsultants.com). “After the initial investment you make in optimizing your site, the cost of maintaining a high position in the search engines is relatively affordable compared to other advertising methods. Additionally, organic traffic tends to be easier to convert than traffic that comes to your site through traditional advertising. People tend to trust sites more if they find them on their own through the search results rather than clicking on an ad.”

The only downside to SEO is that it can be a little bit tricky to master. Although the process of optimizing your site is not difficult, the hard part is knowing which techniques to use to get the best results. The difficulty is mainly due to the fact that the search engines are continually changing their algorithms. That means that optimization methods that were extremely useful in the past may suddenly become outdated. Additionally, there is some risk of getting your site penalized if you don’t know what you are doing. If you use an old-fashioned technique that the search engines frown upon, they may wind up moving your site lower in the search results. In extreme cases, they may even remove your site from the search listings altogether.

It is important to research optimization strategies carefully before you begin working on your site to avoid any of these problems. The more knowledgeable you are about search engine optimization, the more likely you are to succeed. More importantly, the less likely you are to do irreparable damage to your site’s standings in the search results.

traffic from seoBill Tamez from an SEO Agency in Las Vegas says  “One optimization technique that will never go out of style is providing high-quality content on your website. Don’t make the mistake of posting articles or information just for the sake of having something on your site. Instead, make sure every piece of information that you publish is designed to provide value to your visitors which will make other high-quality sites in your industry more likely to link to your site. When the search engines see this type of response, they assume that your website is an industry leader and list it higher in the search results.” Bill’s company website is www.lasvegasseoconsultants.net.

Developing a strong social media presence can also help your site perform better in the search results. In the eyes of the search engines, if you have a large following on the major social networking sites, there is a high likelihood that the products, services, or information that your site offers are valuable. As a result, they are more likely to list it well when people conduct searches that relate to your business.

“You should also focus on using keyword-rich titles for your articles or product pages to help the search engines understand what the page is about, making them more likely to return that particular page for related searches.” stresses Steven Brown from Coronation Internet Marketing in Albuquerque.

If you have any doubts about your ability to optimize your website on your own, it is worth reaching out to a qualified search engine optimization company for help. Just be sure to research the company thoroughly before working with them to verify that they know what they are doing. Always ask for case studies or other proof that demonstrates that they can get results. The use of SEO to get more website traffic may not be rocket science. However, it does require specialized knowledge that can be time-consuming to learn. When you work with an SEO company instead of doing it yourself, you can free up your time to focus on running your business instead.