Do You own a property management firm? If you do, it is sometimes difficult to build up a list of clientele if you are just starting out. People that can acquire multiple clients do so through clever advertising. One of the best ways to attract potential customers is to get as much online exposure as you can, allowing your property management company to expand very quickly. Certain techniques must be implemented to build your business quickly up, strategies that will work for both new and existing property management teams.
What Is Property Management?
“Businesses that offer this type of service are companies that can manage rentals that other people own. They act as the person in the middle, the individual that is responsible for all of the responsibilities that are part of being a landlord.” says Mamie Sharpe a property management specialist in Phoenix, Arizona.
To attract people to your business, there are several steps that you must make including making your online presence known which begins with building a website which will showcase everything you can do, and is the first phase that all current property management firms must take.
Where To Begin
James Donovan of Ascent Property Management gives advice as to where to start “The first place that you need to start is to create a website that will showcase everything you can accomplish. For example, you can show them that you will manage the collection of payments, handle any problems that are happening on the property such as plumbing or electrical problems that can arise, as well as the eviction of tenants. The more professional your website looks, the more likely it is that these new clients will be attracted to the services that you offer. It is also a good idea to market your services with a discount coupon or promo code that they can use to take advantage of their services for less.”
More information: How To Build A Website 2018 | You Don’t Have To Be A Tech Geek
Using Search Engine Optimization
Once you have your website built, you will then want to optimize it properly so that it can be found on the search engines which will involve using both on-site and off-site optimization strategies. On-site strategies include the optimization of your website which includes using videos, images, unique content and interlinking every single page that you post. Off-site optimization is all about link building, posting links on social media sites and different Web 2.0 properties pointing back to each page that you have will help you rise to the top of the search engines. If you do not have time to do this on your own, you can always find a professional search engine optimization company to help you get this done.
More information: SEO Made Simple: A Step-by-Step Guide
PPC Advertising And Social Media Marketing
Social media marketing is an excellent way to get viral traffic. Every post that you make, especially if it is done with videos or images, will be shared across the network. People that are following others will begin to follow you, and some of them will become your clients. PPC advertising can be done with Google or Facebook, allowing you to target people by keywords and demographics which will place your advertisement in front of individuals that are more likely to want to use your services, allowing you to build your business very quickly.
More information: What Is SEM & Paid Search Marketing?
After you have implemented all of the strategies, it is merely a matter of time before you will begin to amass an extensive list of potential clients that will utilize your services. Subsequently, as more people come on board, you can use their testimonials to attract even more customers. Property management firms are becoming much more popular as people learn how to purchase rentals to generate income. Once you have your system down for not only attracting clients but managing all of the properties, you will be able to grow your business into something that is very profitable directly using these online advertising techniques and strategies.