What is SEO and what can it accomplish?

In a nutshell, search engine optimization or SEO is an online marketing technique that’s designed to boost both the quality and the quantity of your website traffic.

SEO is comprised of multiple steps for ranking higher on Google and getting organic site traffic from a variety of search engine queries. You should note that I said multiple steps and this means that you have to take all of them, and be patient if you want to get impressive returns.

Breaking down the meaning of SEO is the best way to understand it. As such, SEO is:

  • An online marketing discipline – Learning more about SEO will drive all of your other marketing efforts given that SEO can create more site traffic and help you produce more conversions and leads. You have to have content that is appealing to both Google and your human audience.
  • A technical effort – You have to use best practices for optimizing your website. People who understand the basics of SEO are in high-demand, given that they’re capable of generating high ROIs.
  • An incredibly exciting industry – Creating amazing content and generating more free leads is incredible. I love how SEO is constantly evolving and how it requires marketers like myself to stay abreast of algorithm changes and other developments.

How does search engine optimization actually work?

When people use Google to search for a term, the resulting list of websites are relevant to this term and have a solid domain authority as well as meeting the numerous factors that are detailed below.

For instance, if you search for “chocolate cake recipes,” the results at the top will have all used SEO best practices.

This is because search engines use advanced web crawlers that collect information on all websites to gather all of the content on the web. This then produces an index of websites that can then be compared to the Google algorithm about best practices.


What factors have an impact on SEO?

Whether you just need basic info about SEO or are looking for effective ranking techniques for your own website, there are various factors that search engines like Google tend to favor when ranking sites. Although there are over 200 factors affecting website rank, anyone can improve their sites by focusing on just a few.

The Following are the top factors affecting the SEO of websites:

DA or Domain Authority

Domain Authority or DA is a metric that reveals the amount of trust your domain has established via both age and backlinks. The more reputable websites that are talking about yours, the higher your DA will invariably be. Older domains have lots of authority as well. An additional factor that I’ve found to be important is the relevancy of the domain name regarding the targeted keywords.


SEO starts with choosing the best keywords to target (something you can do with Ahrefs and Keyword Planner by Google). I recommend starting with keywords that have medium to low levels of competition and then gradually building to towards more competitive options. LSI keywords are important to include as well, which are synonyms for your chosen keywords. Be sure to include your chosen keywords for ranking in your sub-headings and titles.


Search engines are becoming increasingly smarter. They recognize the difference between copied pages and pages that are relevant. They are also capable of distinguishing between sites that are for protein bars and those that are for oranges. It’s a good idea to stick to a single niche when creating your site and to craft then content that suits this niche. My niche happens to be SEO and online marketing.

One of the best ways to make your page relevant for specific keywords is by adding them to your Meta title. This is one of the most important places to include your keywords on your website. For example, if your website was marketing SEO in Vancouver, BC. You should have a title similar to this:

SEO Vancouver BC – Expert Search Engine Optimization Consultants

Outbound Linking

If your website is pointing to many relevant links, it’s going to have a fairly high SEO score. This is also true of inbound links which are significantly more favorable, particularly if they happen to be coming from sources that are popular, relevant and prestigious. You can build quality backlinks by being featured on a major news site.

Website Speeds

Google cares about page loading speeds. W3 Cache is a caching plugin that you can use to boost your page load, or you can alternatively use a CDN for more rapid content delivery.

Responsive Web Design

Currently, optimized sites are responsive, functional and clean. Google additionally favors mobile-friendly websites. Install the AMP plugin if you’re using WordPress as this will make your pages load quickly. If you aren’t, take advantage of the project for accelerated mobile pages that Google provides.


The easiest way to start learning more about SEO is simply by doing it. The more unique, natural and organic content that you craft and post on your responsive web pages, the better your results will invariably be. Much like all other practices, SEO takes time – at least several months to start, so try to be patient and don’t be discouraged. I didn’t start seeing consistent site traffic for about a year.

SEO is not a one-time thing. This is an ongoing effort that all websites should try to focus on. It takes time, but if you’re willing and eager to learn, you’ll see a long-term payoff. Getting more organic traffic is the very first step in building a company that’s both lucrative and successful –  and it can be accomplished by looking at this quality search engine optimization information. Remember that you’re also able to boost traffic by being featured on reputable websites, using social media to drive traffic, and building a base of loyal fans who are willing to refer their friends and buy from your regularly.

Home repairs on your roof: save your money, repair your own roof.

Home repairs can be a drag, and we all know that keeping up with a sound roof is at the top of the list for being one of the most urgent repairs you need to keep up with. The roof initially continues to keep you and your family warm and dry from the outside and keeps the things inside your home from being damaged by the weather. Whenever you realize you have any damage to your roof or water leaking from your roof in a particular spot, do not hesitate to call someone to come out and fix it at the time! If you ignore problems such as those two, then you could, in the end, have a bigger problem than you initially intended because you put off calling someone to come out and fix your roof when the issue was small. Roofs can be expensive to fix so when you have a smaller issue it is smart to take charge it nip it in the bud before anything escalates.

Read our article about simple roof repairs done on the cheap.

10 Pieces Of Good Golf Etiquette

Practise “ready golf” (hit when ready, rather than waiting on everyone else’s movements). Around the greens and tees, be in place with a club selected and mentally prepared to play when it’s your turn. Every golfer has been frustrated by a slow group ahead taking forever to clear a green.

Don’t search for lost balls for longer than necessary and for an absolute maximum of five minutes.

Read the other tips on golf etiquette.

Tips For Preparing And Staging Homes For Sale

Even if your home is in a great location and is well-maintained, you may still have trouble finding a buyer if it isn’t visually appealing. Most people are drawn to homes that are attractive and that have great curb appeal. It makes sense when you think about it. After all, imagine that you were shopping for a home. If you walked into one home that was dimly lit and had dated cabinets and flooring and then saw another house that was bright, open, and airy and had been freshly updated, which home would you be more likely to choose? In most cases, you would probably be more drawn to the one that looked the best.

Appearance is a crucial thing to remember if you are getting ready to put your home on the market. By making it as attractive as possible before you list it, you stand a better chance of making a quick sale. The following tips for preparing and staging homes for sale should help you whip your home into tip-top shape before it gets listed:

  1. Start with the outside of your home. Curb appeal is tremendously important when selling your home. Not only is the exterior of your home the first thing that potential buyer see when they pull up outside, but it is also one of the first things that they see when they are browsing listings online. Most real estate listings feature a photo of the exterior of the home. If this picture is not captivating enough, buyers won’t even click through to view the details of the home. Because of that, you need to create an inviting exterior that makes people want to see the rest of the home. You can accomplish this by cleaning up any debris in the yard, mowing the lawn, removing any overgrown landscaping, planting flowers, and adding a fresh coat of paint to your front porch.
  2. professional-home-staging-and-best-home-staging-design-Focus on bringing light into the home. Dark, dimly lit spaces are a big turnoff to buyers. Because of that, you should try to make your home as bright and open feeling as possible. Consider removing heavy window coverings so that more light can get in. Additionally, if any of the rooms have dark paint on the walls, paint them in a light, neutral color instead. In the kitchen, if the cabinets are dark and dated, consider adding a fresh coat of paint and new hardware to brighten them up. Light, airy colors will make the room look more considerably more modern than it was before.
  3. Get rid of clutter. If you have too much furniture in your home, it can make it feel cluttered and cramped. Remove as much furniture as possible from the space, leaving only a few key pieces. Additionally, go through and remove any personal items such as photographs of your family or artwork. You should make it is easy as possible for buyers to picture their belongings in the space.

Preparing and staging homes for sale can result in a quicker sale. These tips from a local one percent realty Port Moody should have you well on your way to finding a buyer for your home in no time at all.

Why National Mortgage Brokers Can Help You Get Funding Fast

Housing apartments in Downtown

Do you need to get fast financing for a home that you would like to buy? Sometimes your local bank is not going to be that helpful. Banks have become notorious for making it difficult for even their best clients to get financing for a home, even if it is a small one. That’s why working with a national mortgage broker could be your best bet for finding fast financing for the property that you would like to purchase. They are easy to find, and also evaluate, leading you to the best lender that is available right now.

What National Mortgage Brokers Do

These brokers deal with mortgages every day. They have a list of potential lenders that they will contact regularly. Agents are useful because they understand how difficult it is to get financing, and they can help you get this done. You could have bad credit, or perhaps you have very little money to offer as a down payment, none of which is going to be a problem. They will always have a lender in mind that can provide you with reasonable interest rates, and a virtually guaranteed loan, that will allow you to become the proud owner of the home that you would like to buy.

How To Choose The Right One

Selecting only the best mortgage deals and brokers will only require a few minutes of your time once you have several chosen based upon your research online. You will want to look at the prices that they charge for their fees and any feedback that you can locate on the Internet from people that use them in the past. All of this information will lead you to choose the best possible mortgage broker, an individual that can help you find a lender right away. They are typically easy to work with, and if their feedback is exceptional, you will likely have a great experience that will need to you closing on the deal and moving into your new home.

How Long Does It Typically Take To Get Financing?

In most cases, they can identify which lender will be willing to work with you within hours of you either meeting with them or submitting your information. They have likely done hundreds of different deals, and can almost instinctively know which lender will be the best choice. They will consider your credit rating, how much money you make it your job, and how much your down payment is going to be. They will then connect you with lenders that have worked with people that are very similar to you, weighing the odds in your favor of getting that financing.

Mortgage Broker toy figurine.

Getting a loan through a mortgage broker may very well be the easiest thing that you are ever going to do when it comes to getting large amounts of financing. Banks are not the easiest to work with, which is why so many people turn to brokers that have connections to lenders that are much more flexible.

Real-estate mortgage loans approved.

Submit your information today with one of the many reputable national mortgage brokers, and they can put you in contact with a lender that will help you purchase your home as soon as possible.

A Closer Look At The Benefits Of Hiring A Divorce Lawyer

Alimony payment for half.
Ex-husband’s alimony payment for half of everything.


Ending a marriage is never an easy decision.

There is usually far more than a relationship at stake. When people are married, their lives become totally intertwined. They may share housing, financial resources, pets, vehicles, and even children. Trying to figure out who gets what after the split can lead to disagreements and misunderstandings. Even if both parties are completely on board with the idea of getting divorced, there are still countless details that need to be ironed out.

If you are going through a divorce, you may be tempted to try to handle it on your own. In most cases, however, you will be far better off hiring a lawyer to help you. Check out some of these benefits of hiring a divorce lawyer to decide whether or not it is the right choice for you:

1. Reach an agreement more quickly.

Because there are many emotions involved, trying to come to an agreement with your soon-to-be former spouse can be extremely challenging. Through the use of lawyers, however, this process can go far more smoothly. Your lawyer has the benefit of not being emotionally involved. Because of this, they can give you excellent advice that is not colored by their feelings or emotions. They can also generally negotiate with your partner’s lawyer much more efficiently than you could negotiate with your partner yourself. This can help you resolve any differences and reach an agreement far more quickly, allowing you to get back to your life again as soon as possible.

2. Receive expert advice.

Divorce lawyers have spent years studying law and know the ins and outs of how divorces work. This means that they can provide you with knowledgeable, accurate advice that can help you make well-informed decisions regarding your future. With so much at stake, you don’t want to be going into the process without knowing what you are doing. Having a seasoned expert by your side can help ensure that everything goes smoothly and that you get the results that you want.

3. Reduce stress.

Going through a divorce is one of the most stressful experiences that anyone can go through. A lawyer can help remove some of this stress by handling most of the details for you. This can help you focus your attention on healing and on figuring out how best to move on with your life.

4. Resolve any child custody issues.

Typically, child custody is one of the most contentious parts of any divorce. A good lawyer can help you understand your rights as a parent and can advise you as to which type of custody arrangement is in the best interest of you and your child.

Divorced couple go on holiday with their kids.
Divorced couple go on holiday with their kids.

As you can see, there are many benefits associated with hiring a divorce lawyer to help you with your case. You should never go through a divorce alone. Instead, you should rely on the expert advice and support that only a knowledgeable lawyer can provide. This will help the process go as quickly and smoothly as possible.

Secrets Of Getting More Leads For Custom Label Business

If you have a custom label business, one that can provide customers with labels for all of their products, there are ways that you can market to generate additional business that is not that expensive. If you are just starting out, or if you are trying to expand your business, individual online marketing strategies will work very well. If you can invest a significant portion of your advertising budget into Internet marketing, you can probably generate a substantial amount of revenue from the extra sales that you will make from people that would otherwise have never found you. The following secrets for getting more leads for your custom label business will help you make more sales this year.

What Are Custom Labels?

label dispensing deviceWhen you receive a package from a company that you have purchased a product from, it will often have a label with the company logo and name which is how you will know who it is from without even having to open the package. If you have a business that offers these labels, you can see how valuable this would be for a company just starting out, or someone that would like to redesign the existing labels that they have. To attract the right people or businesses, you need to use online advertising in a couple of different ways.

Different Ways to Advertise Online

The first strategy that you should use is working with paper click traffic. You can set up a campaign within 30 minutes, and start generating traffic within the hour. The keywords that you target, or the demographics of the people that you want to focus, can help you get visitors that will be interested in what you have to sell. You will want to target businesses that are looking for labels, specifically custom labels for their business, that you can provide for them at discount prices. The other strategy that you should use his search engine optimization where you can rank your web pages for different keywords. It’s very easy to do, especially when you are using an SEO company. By using these professionals, they can take the time to do this for you, allowing you to run your business all the while knowing that they will help you reach top positions on the search engines.

Using Social Media

One other strategy that you can use which seems to work very well is the use of social media for marketing businesses. In the past, this was primarily a place where people which are pictures and videos with friends and family, but now people are conditions to take advantage of offers that are shown on their newsfeed and also on the advertisements that are off to the side. One strategy that works very well is doing a similar campaign, something that is available on Facebook. By generating thousands of followers, every time that you make a post, even if it is not an advertisement, will be seen by the fans on your Facebook page. Having your Facebook fans see your posts can help you generate additional sales by doing nothing more than offering discounts on your custom labels which many people may take advantage of when they see your discount offer.

By using the Internet to advertise, you can attract a multitude of people to your business using these simple strategies. Whether you decide to use PPC traffic, SEO or use social media like Facebook, you will be able to get more traffic than you would by only using conventional means of advertising. Whether you are a local business trying to generate sales, or if you are a national company, online marketing is truly the best way to attract people from all over the country that may need your custom label services.

Tips For Marketing Your Air Conditioning Business

gears symbolizing marketing for hvac business

Anyone working in a service industry needs to make sure that they know how to market themselves properly. While advertising can help a company drum up some business, the kinds of strategies that work for retail stores and online shops won’t always help people in the service industry.

If you’re interested in marketing your air conditioning business, keep on reading. These tips will help you to take your business to new heights.

1. Don’t Spend Too Much Money On Advertising

Whenever you do any marketing, you need to think about the overall return on your investment. It doesn’t make sense to pump a lot of money into advertising if you aren’t able to make all of that money back.

Set a tight advertising budget for yourself, and try to stay within that budget. There are a lot of cheap and free marketing methods; you can get exposure without spending a lot of cash.

2. Give Back To The Community

Romario N. Morabito of Las Vegas AC Repair likes to market with community service “One of the best things a service business can do is build a positive reputation with other people in the community. If people feel like your company gives back to the community, they will want to call you if you need help.”

It can be very helpful to sponsor children’s sports teams. It doesn’t cost much money, and you’ll be able to advertise to a lot of families. Donating to community events can also be a good idea. The exposure you get from events like this can be positive.

fridge magnets

3. Give Out Magnets

While people usually just throw away flyers, they’ll use the magnets that they get from businesses. After all, families often need more magnets than they have.

You can buy magnets in bulk very cheaply. Get some magnets with your name and phone number on them, and start giving them out to people. When someone’s air conditioner breaks down, they’ll think of your magnet — and your number — right away.

air conditioning repair coupon

4. Use Flyers For Discounts And Coupons

“If you do send out mailers, you’ll want to give people a reason to hold onto them. Only send people mail if you’re offering them something special.” states Manuel Scott of Vancouver Air Conditioning.

“For example, if you’re providing a discount on air conditioning maintenance, you could send out a mailer about that. You might also want to mail people coupons or other special promotions.”

People get a lot of junk mail, and they usually aren’t very happy about it. If you are going to send mail to potential customers, you’ll have to make sure that they like what they see.

When ads are done poorly, they can wind up doing more harm that good. Because of this, it’s smart to make sure you have a strong marketing strategy in place.

These tips for marketing your air conditioning business will help you to avoid the mistakes that other companies make. You’ll be able to grow your business further and come up with advertising strategies that work.


How To Get Online Exposure For Property Management Companies

Do You own a property management firm? If you do, it is sometimes difficult to build up a list of clientele if you are just starting out. People that can acquire multiple clients do so through clever advertising. One of the best ways to attract potential customers is to get as much online exposure as you can, allowing your property management company to expand very quickly. Certain techniques must be implemented to build your business quickly up, strategies that will work for both new and existing property management teams.

What Is Property Management?

“Businesses that offer this type of service are companies that can manage rentals that other people own. They act as the person in the middle, the individual that is responsible for all of the responsibilities that are part of being a landlord.” says Mamie Sharpe of Red Hawk.

To attract people to your business, there are several steps that you must make including making your online presence known which begins with building a website which will showcase everything you can do, and is the first phase that all current property management firms must take.

Where To Begin

James Donovan of Ascent Property Management gives advice as to where to start “The first place that you need to start is to create a website that will showcase everything you can accomplish. For example, you can show them that you will manage the collection of payments, handle any problems that are happening on the property such as plumbing or electrical problems that can arise, as well as the eviction of tenants. The more professional your website looks, the more likely it is that these new clients will be attracted to the services that you offer. It is also a good idea to market your services with a discount coupon or promo code that they can use to take advantage of their services for less.”

Using Search Engine Optimization

Once you have your website built, you will then want to optimize it properly so that it can be found on the search engines which will involve using both on-site and off-site optimization strategies. On-site strategies include the optimization of your website which includes using videos, images, unique content and interlinking every single page that you post. Off-site optimization is all about link building, posting links on social media sites and different Web 2.0 properties pointing back to each page that you have will help you rise to the top of the search engines. If you do not have time to do this on your own, you can always find a professional search engine optimization company to help you get this done.

PPC Advertising And Social Media Marketing

Social media marketing is an excellent way to get viral traffic. Every post that you make, especially if it is done with videos or images, will be shared across the network. People that are following others will begin to follow you, and some of them will become your clients. PPC advertising can be done with Google or Facebook, allowing you to target people by keywords and demographics which will place your advertisement in front of individuals that are more likely to want to use your services, allowing you to build your business very quickly.

After you have implemented all of the strategies, it is merely a matter of time before you will begin to amass an extensive list of potential clients that will utilize your services. Subsequently, as more people come on board, you can use their testimonials to attract even more customers. Property management firms are becoming much more popular as people learn how to purchase rentals to generate income. Once you have your system down for not only attracting clients but managing all of the properties, you will be able to grow your business into something that is very profitable directly using these online advertising techniques and strategies.

Tips For Using SEO To Get More Website Traffic

get more traffic from seo

Regardless of your business model, chances are you could be more profitable if you had more traffic coming to your site. In most cases, increasing the number of visitors to your site will automatically increase the amount of money that you stand to make. Whether you sell products or services or only earn money by selling advertising space, there is usually a direct relationship between the number of people visiting your site and your overall profits.

Although there are some ways to increase traffic to your site, one of the most affordable and efficient is search engine optimization (SEO). The primary concept behind this strategy is that you optimize your site so that the search engines view it more favorably. As a result, they will list it higher in the quest results anytime someone types in a search that is related to the products or information that you have to offer. The closer to the top of the search results your site appears, the more likely people are to click on it.

“The best part about this traffic is that it is nearly free.” says Phoenix SEO expert Bob Stevens. “After the initial investment you make in optimizing your site, the cost of maintaining a high position in the search engines is relatively affordable compared to other advertising methods. Additionally, organic traffic tends to be easier to convert than traffic that comes to your site through traditional advertising. People tend to trust sites more if they find them on their own through the search results rather than clicking on an ad.”

The only downside to SEO is that it can be a little bit tricky to master. Although the process of optimizing your site is not difficult, the hard part is knowing which techniques to use to get the best results. The difficulty is mainly due to the fact that the search engines are continually changing their algorithms. That means that optimization methods that were extremely useful in the past may suddenly become outdated. Additionally, there is some risk of getting your site penalized if you don’t know what you are doing. If you use an old-fashioned technique that the search engines frown upon, they may wind up moving your site lower in the search results. In extreme cases, they may even remove your site from the search listings altogether.

It is important to research optimization strategies carefully before you begin working on your site to avoid any of these problems. The more knowledgeable you are about search engine optimization, the more likely you are to succeed. More importantly, the less likely you are to do irreparable damage to your site’s standings in the search results.

traffic from seoBill Tamez from an SEO Agency in Los Vegas says  “One optimization technique that will never go out of style is providing high-quality content on your website. Don’t make the mistake of posting articles or information just for the sake of having something on your site. Instead, make sure every piece of information that you publish is designed to provide value to your visitors which will make other high-quality sites in your industry more likely to link to your site. When the search engines see this type of response, they assume that your website is an industry leader and list it higher in the search results.”

Developing a strong social media presence can also help your site perform better in the search results. In the eyes of the search engines, if you have a large following on the major social networking sites, there is a high likelihood that the products, services, or information that your site offers are valuable. As a result, they are more likely to list it well when people conduct searches that relate to your business.

“You should also focus on using keyword-rich titles for your articles or product pages to help the search engines understand what the page is about, making them more likely to return that particular page for related searches.” stresses Steven Brown from Coronation Internet Marketing in Albuquerque.

If you have any doubts about your ability to optimize your website on your own, it is worth reaching out to a qualified search engine optimization company for help. Just be sure to research the company thoroughly before working with them to verify that they know what they are doing. Always ask for case studies or other proof that demonstrates that they can get results. The use of SEO to get more website traffic may not be rocket science. However, it does require specialized knowledge that can be time-consuming to learn. When you work with an SEO company instead of doing it yourself, you can free up your time to focus on running your business instead.

Business Tips: Get Legal Help Before You File a Personal Injury Claim

When you are involved in an accident or injury caused by the actions of another party, you have the right to make a personal injury claim. Every personal injury claim has to result from an accident, the negligence of the other party, and damages to you or your property because of this incident. If any of these factors cannot be legally proved, then there can be no legal right to any claim.

It is, therefore, best if you can take on the services of a competent and experienced personal injury law attorney, who can assist you in judging the validity of your claims. You can also take the help of the insurance company, which can often result in a saving of time as these companies negotiate for a settlement with the insurers of the opposite party and arrange for decent amounts as a settlement.

Get Legal Help Before You File a Personal Injury Claim Here!

Most attorneys who handle personal injury claims will offer a free consultation before the filing of a claim, and will require you to agree to a pay a percentage of the claim amount. This arrangement is a significant advantage to the accident sufferer, as then there will be no legal costs involved. The attorneys also have sufficient incentive to ensure that your claim amount is as high as possible, as then their remuneration becomes that much greater. You need to be aware that you will only be offered such advantageous terms only when the Burnaby ICBC injury claims lawyer finds that your claim is valid and has a chance of succeeding in any legal process.

In many cases, the opposite party is unwilling to make a proper settlement, and it is then that the case has to proceed to trial. In such situations, it is imperative to have a good and experienced attorney who can represent your case successfully in court. Time limitations bind claims for personal injury, and attorneys will be well aware of these so that they can advise their clients on the matter.

Stay Current With SEO Strategies And Rise To The Top

Do you remember when the tried and true SEO strategies started seeming a little outdated in comparison to search engine updates and the modernization of the web? Maybe you didn’t notice, but there was a time not too long ago when people were starting to think that SEO was going to die or be obsolete. It seems funny to think that now, with Google still at the helm of the web, nothing likely changing anytime soon.


SEO Is Here To Stay

According to this SEO article – “Nothing is killing SEO, and in fact, Google is pushing it forward, giving site owners more and more options to be able to reach the top of the rankings.” Are you familiar with some of the most important search engine optimization strategies these days? Have you noticed how popular video content is becoming? Written content is still very relevant, but many site owners realize that they must start paying attention to how they can use videos to reach an audience.

Mobile + Local SEO = A MUST!

Mobile SEO and local SEO is all too important right now, too. Additionally, a site owner that isn’t systematically building back links is not going to get where they want to be. Each business niche certainly has many site owners building back links to get to the top of the search engine results. If you fail to network with people as a site owner, then you’re not going very far.

Think about what aggregated content and social media sites have to do with SEO, including the oft-overlooked usages for gaining traction through YouTube videos. These are just the most popular choices for search engine optimization according to the trends. Can you imagine what will happen in 2017 and beyond? What are you currently doing, and what could you do better? Building your organic traffic is so imperative, as it’s going to be what helps sustain your site and cut your advertising costs.

5 Ways On How To Get More Online Exposure For Your Business

With almost every business using the online platform to reach out to target audience and customers, marketers need to re-strategize their marketing campaigns to outdo their competition. With competition getting stiffer with each passing day, it is important that you work out optimization and marketing tactics that will bring in the numbers. New tactics mean adopting new and efficient search engine optimization and marketing strategies to help improve online exposure, hence, drive traffic to your business.  You, however, need a good work plan to make this, a success.  Discussed below are some of the most efficient ways to use to increase online exposure.

1. Optimize for search engines:home3b-2

Search engines still play an essential role in the amounts of traffic a business/site receives. Employing proper and efficient search engine optimization and marketing strategies can help boosts your business’ ranks on these search engines, which again increases exposure.  Companies ranked highly on search engines have a higher probability to show up on the top search engine results pages (SERPs), implying more people will get to see your business.

2. Paid traffic:

If you have some money to spend, you can then use this feature to have your business displayed on top of other pages, and especially on a search engine results page. Paid traffic provides a better way to introduce an otherwise new brand or business to the market. The best thing about paid ads and traffic is that you will almost always get as much traffic as you paid for, every day.


3. Content Marketing:

Quality content plays a pivotal role in both traffic and rankings on search engines. Publishing informative and quality content on your site not only attracts organic traffic but also makes it simpler for search engine crawlers to index your website.  You, however, need to make sure the content published is properly optimized with keywords, unique, and well thought of.

4. Create a responsive mobile site:

Although you may have noticed this already, more and more people today use handheld devices (smartphones, tablets, iPads, and PDAs) to access the internet.   Although these smart devices can open desktop websites, most people prefer accessing the mobile version of websites for ease of use and navigation. The increased traffic from people using mobile devices is the reason you should strive to ensure your business website is mobile responsive and optimized for mobile access.

5. Use the social media:1425036340837

With the social media having taken the world by storm, you can still tap into its traffic to improve your brand’s exposure online.   Facebook, LinkedIn, Twitter, and Instagram are some of the leading social networking platforms regarding traffic. Creating pages on these platforms, and remaining active in the same can help improve your business exposure and traffic to it significantly.  You, however, need to be very cautious not to use sales pitch in your posts; otherwise, people will not follow.

You can also take advantage of Google My Business to register your business which not only makes it easier for the firm to be found online but also improves competition for local traffic and audiences. As mentioned earlier, you will need a great plan to do this, as every other marketer is already doing it.