With almost every business using the online platform to reach out to target audience and customers, marketers need to re-strategize their marketing campaigns to outdo their competition. With competition getting stiffer with each passing day, it is important that you work out optimization and marketing tactics that will bring in the numbers. New tactics mean adopting new and efficient search engine optimization and marketing strategies to help improve online exposure, hence, drive traffic to your business. You, however, need a good work plan to make this, a success. Discussed below are some of the most efficient ways to use to increase online exposure.
1. Optimize for search engines:
Search engines still play an essential role in the amounts of traffic a business/site receives. Employing proper and efficient search engine optimization and marketing strategies can help boosts your business’ ranks on these search engines, which again increases exposure. Companies ranked highly on search engines have a higher probability to show up on the top search engine results pages (SERPs), implying more people will get to see your business.
2. Paid traffic:
If you have some money to spend, you can then use this feature to have your business displayed on top of other pages, and especially on a search engine results page. Paid traffic provides a better way to introduce an otherwise new brand or business to the market. The best thing about paid ads and traffic is that you will almost always get as much traffic as you paid for, every day.
3. Content Marketing:
Quality content plays a pivotal role in both traffic and rankings on search engines. Publishing informative and quality content on your site not only attracts organic traffic but also makes it simpler for search engine crawlers to index your website. You, however, need to make sure the content published is properly optimized with keywords, unique, and well thought of.
4. Create a responsive mobile site:
Although you may have noticed this already, more and more people today use handheld devices (smartphones, tablets, iPads, and PDAs) to access the internet. Although these smart devices can open desktop websites, most people prefer accessing the mobile version of websites for ease of use and navigation. The increased traffic from people using mobile devices is the reason you should strive to ensure your business website is mobile responsive and optimized for mobile access.
5. Use the social media:
With the social media having taken the world by storm, you can still tap into its traffic to improve your brand’s exposure online. Facebook, LinkedIn, Twitter, and Instagram are some of the leading social networking platforms regarding traffic. Creating pages on these platforms, and remaining active in the same can help improve your business exposure and traffic to it significantly. You, however, need to be very cautious not to use sales pitch in your posts; otherwise, people will not follow.
You can also take advantage of Google My Business to register your business which not only makes it easier for the firm to be found online but also improves competition for local traffic and audiences. As mentioned earlier, you will need a great plan to do this, as every other marketer is already doing it.